Don't be fooled by Facebook "Promote" option for your fan page

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Have you seen these type of statements by pages you follow on Facebook:


Some of you have read about FB charging page owners for posting. Due to FB changes, I now only reach roughly 20 - 25% of my fans. But, I have the option to pay $15.00 to $300.00 per post. If you want to continue to see this page and your other favorite pages, please see the image for the easiest how to!

Anyone else highly annoyed by these type of posts?

Here's a direct quote from Facebook about the new promo --

Facebook’s message to page administrators who opt to forgo the promoted posts option was:

Nothing has changed about how your posts are shared with the people who like your page.

A lot of activity happens on Facebook, and most people only see some of it in their news feeds. They may miss things when they’re not on Facebook, or they may have a lot of friends and pages, which results in too much activity to show all of it in their news feed.

If you don’t promote your post, many of the people connected to your page may still see it. However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your page audience and the friends of those interacting with your post will see it.

The PROMO percentage is reflecting the number of people who are logged in at the time you post your message on Facebook and not accounting for the fans who may log on seconds, minutes, hours, or days later and see your info in their newsfeed.

Once you do "LIKE" a page you can select "SHOW IN NEWS FEED" from the drop down menu to ensure you do see updates from the page.

This is helpful if you like numerous pages.

However if you have a minimal amount of friends and liked pages you'll be fine.

If you are a page admin or manager of a page with more than 400 likes don't get stressed out by that number that percentage.

If you can't afford lifetime promotion of a status update, question, post, photo or video - (like me) then ignore it.

Go here to read a great explanation a

sts from Peter Beckley.

Go here

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