Simply CVS

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Book review of Marshall Sponder’s Social Media Analytics

Simply CVS

I should start by saying that I am not an unbiased observer—I’ve been a friend and fan of Marshall’s for a long time. So, if you are looking for a critical review, look elsewhere. So, do you want to know what a Facebook fan is worth? And the book is a surprise (a good one) in other ways, too.

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Why Zagat might be a smarter purchase for Google than Yelp

Simply CVS

By now you’ve heard the news that Google has purchased Zagat Reviews. For those of you who aren’t familiar with Zagat, it has a worldwide set of reviews that travelers have relied on for decades to choose the right restaurant. What’s more, I believe that Zagat reviews have a better brand image than Yelp’s.