Target sets goal of sustainable seafood by 2015

Check out this post about a new goal set by Target this week:

Target plans to stock by 2015 only fresh and frozen seafood that qualifies as sustainable. The retailer, which two years ago stopped selling orange roughy and Chilean sea bass, is working with nonprofit group FishWise on the effort. Star Tribune (Minneapolis-St. Paul, Minn.)/The Associated Press

Here's an excerpt:

Target Corp. plans to sell only sustainable and traceable seafood in its stores by 2015.

Sustainable seafood efforts make sure species aren't being overfished and that they are harvested with methods that don't endanger other fish and seafood.

Companies such as Target, Safeway Inc., Wal-Mart Stores Inc. and Whole Foods Market Inc. have worked to change their seafood policies as concern continues to rise about overfishing and the environmental effects of certain fishing methods.

Target said Thursday that its latest action will apply to all of its fresh and frozen seafood. The Minneapolis company is teaming with nonprofit organization FishWise, which works with seafood companies on environmentally responsible business practices, to help with its effort.

"As we continue toward 100 percent sustainable seafood, guests can shop with confidence knowing that Target's seafood products are both healthy for their family and environmentally responsible," Shawn Gensch, vice president of marketing, said in a statement.

Target said that over the past two years it has eliminated Chilean sea bass and orange roughy, which have been overfished, from all of its stores.

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