Swimsuit season is here, but many Americans are putting their skin at risk by intentionally avoiding sunscreen. A new consumer survey found that 1 in 3 Americans intentionally skip sunscreen, and 28% admit to rarely or never using it.
Despite over half (58%) of Americans saying they’re worried about getting skin cancer, skin checks are left on the back burner. Surprisingly, nearly 9 in 10 Gen Z and Millennials avoid their yearly dermatologist visits.
Additional highlights include:
- 59% of Americans don't apply sunscreen on cloudy days
- 57% of men and 41% of women confess to skipping sunscreen
- Americans say their go-to brands are: Aveeno, Banana Boat, Coppertone, Hawaiian Tropic, and Neutrogena
Are you stronger than the sun? Your answer is probably no, unless you’re part of the 1 in 10 Americans who believes their skin doesn't burn.
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