Healthy Choice Top Chef of Bravo Café Steamers Coming to Grocery Stores

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Healthy Choice will introduce a Healthy Choice

Top Chef

Inspired Café Steamers product to grocery stores later this month.

Go

Here's an excerpt:

Bravo has made a marketing deal with ConAgra Foods in which the main course is the creation of a new line of frozen

Top Chef

entrées.

The new line, called Healthy Choice

Top Chef

Inspired Café Steamers, will begin appearing in grocery stores later this month.

Marketing for ConAgra includes an original web series called

Top Chef Healthy Showdown

which will appear on BravoTV.com. The series premieres Sept. 14. There will also be integration in the upcoming season of

Top Chef: Texas

, with ConAgra products being part of an elimination challenge and the company providing prizes for the series and individual episodes. The companies expect that in the future, there will be more products inspired by

Top Chef

.



What customers can look for --

1. Coupons from

k, inserts and magazines.   Go here for the

Facebook page.

2.  Possibly a free sample campaign at

d other stores.

3.  Promotions in grocery stores in October into November.

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