Healthy Choice will introduce a Healthy Choice
Top Chef
Inspired Café Steamers product to grocery stores later this month.
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Here's an excerpt:
Bravo has made a marketing deal with ConAgra Foods in which the main course is the creation of a new line of frozen
Top Chef
entrées.
The new line, called Healthy Choice
Top Chef
Inspired Café Steamers, will begin appearing in grocery stores later this month.
Marketing for ConAgra includes an original web series called
Top Chef Healthy Showdown
which will appear on BravoTV.com. The series premieres Sept. 14. There will also be integration in the upcoming season of
Top Chef: Texas
, with ConAgra products being part of an elimination challenge and the company providing prizes for the series and individual episodes. The companies expect that in the future, there will be more products inspired by
Top Chef
.
What customers can look for --
1. Coupons from
k, inserts and magazines. Go here for the
Facebook page.
2. Possibly a free sample campaign at
d other stores.
3. Promotions in grocery stores in October into November.
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