Sam's launched three new private label today called Simply right, Artisan Fresh and Daily Chef.
September Baby Month at Sam’s Club, Members can sample and take home Simply Right diapers, wipes and formula on Saturday, September 17, or receive free formula samples at
.
Here's the official press release:
Sam's Club
®
today announced the availability of three new Proprietary Brands found exclusively at Club locations nationwide:
Simply Right™
,
Artisan Fresh™
and
Daily Chef™
. The availability follows an announcement of the new products at Sam's Club annual stakeholders meeting in May 2011.
The brands provide premium quality products and a fresh look to popular items previously known as Member's Mark® brand in selective categories, with the same great quality and value. Sam's Club conducted extensive consumer research to determine what Members valued most when shopping for an assortment of items. After more than 18 months of analysis and listening, Sam's Club established three brands responding to Members' priority needs in health and wellness, fresh, flavorful meal solutions and everyday cooking. Each of the new brands delivers unique benefits and superior value:
- Simply Right
- At
- Daily Chef