Why the Velveeta Cheesepocalypse shortage may be a good thing (Christie Dedman)

Velveeta confirmed on their Facebook page

this afternoon that there is a Velveeta shortage also known as Cheesepocalypse. Here's what they posted on their

page:

For fans who worry about the Cheesepocalypse, here is a message from our Velveeta team

A Message to Velveeta Fans in Response to the Current So-Called #Cheesepocalypse

While the current #Cheesepocalypse is a difficult time for our great nation, we are incredibly humbled and appreciative of the outpouring of love and support for the Liquid Gold of Velveeta. As you have likely seen or heard by now on social networks and major media outlets, there is currently limited availability of some Velveeta products in many stores nationwide. We want you to hear directly from us that it’s true–we are experiencing a temporary scarcity of our nation’s most precious commodity: Liquid Gold. But please know that we are working tirelessly to get more Velveeta on store shelves as soon as possible and that this was in no way a “publicity stunt.” We always want Velveeta where it belongs–in your hands, in your homes and in your stomachs.

Stick with us in the coming weeks, because we want to make it up to you–and we will.

On behalf of our entire team, thank you for your support, for your understanding and–most importantly–for your love of Velveeta. We love you.

While there may be a lurking freebie or coupon coming your way in the future to make up for the shortage, as hinted in the above message, I think the nationwide shortage is great.

Why you may ask?

Here's why -- it's not real food. It's a cheese product made with the following ingredients:

Milk, water, milkfat, whey, milk protein concentrate, whey protein concentrate, sodium phosphate; contains less than 2% of: salt,

as a preservative,

, enzymes,

(color),

(color), and cheese culture.

American consumers are stuck in a rut of buying the same gross, processed food year after year. If the shortage forces shoppers to get creative with their cheese needs, like melting real organic block cheese instead of the fake tube of golden processed cheese product, then I see the shortage as a positive.

Organic cheese products are sold in every major grocery store. A good brand to look for,

Organic Valley

. Organic products are more expensive but removing fake, processed food from our diet is priceless.

Velveeta created an interactive map of the cheese shortage you can see a screen shot of it below or by going here:

http://cheesepocalypse.org/

According to the map parts of Alabama are in a severe Velveeta drought while others may not even notice a difference. Hopefully folks in severe areas of Alabama and across the country will learn to function without Velveeta. If they use it to make dips, mac and cheese, casseroles, melt on burgers etc., maybe they will rethink those recipes and substitute a healthier, real food option. (That certainly does not include the generic brand version of Velveeta.)

Americans must change the way we look at foods and banish the tired and unhealthy ways of cooking and maybe the processed food giant Kraft just did us a favor.

Some of you may ask "Christie, why do you still blog everyday about coupons for unhealthy food?"

That is a valid point. The answer is that I still have readers that use coupons for those products and may not be convinced to change the way they eat. I still provide a free service to people who choose to use those coupons. However, I like to share what I have learned over the past 18 months of changing how I shop for groceries. Some readers are still not aware of the dangers lurking in processed food.