, chief digital officer and EVP of digital media at Valassis. Parkinson talks QR codes, augmented reality, and cool print campaigns.
DM wrote, Valassis is a marketing services company primarily involved in media distribution for both print and digital.
According to the interview consumers can expect some innovative changes over the next 6 to 9 months. The introduction of mobile coupons on a broader basis and helping print ads become more action and challenge oriented will be the most noticeable points of change.
Watch the video interview here:
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