While we are all worried about the Rite Aid +UPR coming to an end, here is some news that makes us feel better already. Rite Aid is joining with American Express to launch Plenti, the first U.S.-based coalition loyalty program with well-known brands where consumers can earn and use Plenti points for purchasing a wide range of products, regardless of the payment method consumers choose to use. The program will officially launch this spring and is expected to include more brands in additional categories.
In addition to Rite Aid, AT&T, ExxonMobil, Macy’s, Nationwide, Direct Energy and Hulu are joining with American Express to launch Plenti.
According to Rite Aid, UP rewards will become Plenti points, members of wellness+ with Plenti can earn Plenti points when they make eligible purchases at Rite Aid and all other Plenti partners. Plenti points hold the same value as +UPs and offer even more value to customers since they can be used for savings at Rite Aid as well as certain other Plenti partners listed above. Plus customers have at least two years to use them.
The Plenti program is not connected to a credit card, and there is no cost sign up. Customers can use any payment method they want. As reported in the U.S. Today, “buying a pair of shoes at Macy’s will give you points you could use toward your AT&T bill; buying a tank of gas will help earn cash toward your next insurance payment.” According to Abeer Bhatia, head of U.S. Loyalty for American Express, “the fact that I can get Band-Aids and get points for that and then buy myself a dress, that alone, I think, will be attractive to a lot of consumers.”
Rite Aid shoppers will still get Wellness Plus points on every purchase. Here is a breakdown:
- 1 wellness+ point for one dollar spent on eligible purchases they make at RA when they scan their new plenti card at the register,
- 25 wellness+ points for every non-government funded prescription purchased when using their plenti card,
- and 1 wellness+ point for every dollar spent on copays (not to exceed 25 points per prescription) for government funded prescriptions.
Plenti is designed to address that need, giving consumers options to earn points and additional value through special offers and product discounts. Plenti will be free to join, and consumers can earn points and discounts using any form of payment accepted by the participating brands, including cash, prepaid and any debit, charge or credit card.
Benefits for Consumers
Plenti offers multiple ways for consumers to earn points:
- Earn Plenti points when buying a tank of fuel at a participating Exxon- or Mobil-branded service station and use the points for savings toward a pair of shoes at Macy’s or macys.com.
- Earn Plenti points when signing up for qualifying wireless services at AT&T, or for eligible charges on AT&T wireless bills.
- Earn Plenti points for eligible Nationwide auto or property insurance.
- Earn Plenti points by taking advantage of special offers on a wide range of beauty, health and wellness and everyday items at Rite Aid.
Every 1,000 points will translate to at least $10 in savings, and Plenti members can earn points faster by activating special promotional offers across participating brands or through Plenti’s online offer center and online marketplace.
Source: http://about.americanexpress.com/news/pr/2015/plenti-announcement.aspx
Thanks Sandra!