Hormel the makers of Spam are entering the food market in China and they are revamping it to make it sound more like a premium product.
According to a Bloomberg report
"Hormel Foods International President Rick Bross touts its “juicy meaty satisfaction,” saying that local luncheon meats have a drier consistency."
I found this interesting:
Bross is betting that Spam’s “Made in America” provenance will allow Hormel to sell the meat for $3.20 a can, almost 40 percent more than the price of local products. Hormel has tweaked Spam’s formulation to make it “meatier” to appeal to Chinese tastes, taking a page from Oreo cookies, which in China are less sweet, slightly smaller, and sold in flavors such as green tea ice cream. Without a big advertising budget for China, Hormel’s marketers are focusing on in-store billboards (Slogan: Juicy meaty satisfaction, hot or cold, Spam hits the spot) and product tastings. There also are recipes on Spam’s Chinese-language website. (Spam with shrimp lotus root, anyone?) “The challenge is convincing consumers that the satisfaction is worth the premium they will pay for the product,” Bross says.
Got a Spam recipe? Do you wish Hormel would reformulate the product for a more meatier taste here?
YOU CAN JOIN THE SPAM FAN CLUB AND RECEIVE COUPONS OCCASIONALLY.
GO
TARTED.
There's a $1,000 sweepstakes to enter your original Spam recipe via Facebook.
Here are the details:
Show us how you recreate a signature dish from your
area by adding SPAM® varieties.