Forbes is reporting a change up at the Heinz company.
H.J. Heinz Co.
is introducing smaller sized Heinz pouches that will cost 99 cents for a
10-ounce pack to lower the entry price for price-sensitive consumers in
times of tough economic conditions. Heinz will also discontinue its
T.G.I. Friday's single and multi-serve frozen meals and will instead
focus on the frozen snacks business.
Focus on Frozen Snacks Over Meals
The frozen snacks is a $200 million business in the U.S. The T.G.I. Friday’s frozen snacks business includes potato skins and buffalo wings. Heinz had been struggling in the frozen meals category but has performed rather well in the frozen snacks segment. Although Heinz’s market share in the global meals and snacks market has decreased over the last few years, it has stabilized in the last couple of years. We see this is a solid growth segment that should help results going forward.
BARGAIN MOM NOTES WHAT IT MEANS FOR THE CONSUMER:
Watch for clearance prices at your store if they still have any in stock.
You may have this coupon in your binder:
TGI Friday's Entrees for One | $0.50/1 | 6/30/2012 | FOUND Inside Package |