Mattel Releases Round-up of New Toys & Price Points for Holiday Shopping Season 2011

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Mattel brings everyone in the family the perfect present to give or get this holiday season.

Enhancing Play with Today's Tech

With a constant finger on the pulse of how and where kids play and the existing tech trends in the market place, Mattel offers hot holiday toys featuring innovation and age-appropriate technology that deepen each play experience.

  • Taking hair play to new heights like only Barbie® can,
  • Every girl's best friend this holiday season,
  • As a proud partner of the FDNY Foundation in fire safety, the Matchbox®
  • The
  • Creating a "self-portrait" is a whole lot easier when kids can see themselves! The
Fun Fresh Twists from Trusted Brands

As traditional play evolves and takes on new forms, so do the Mattel brands. From track play to family game time, Mattel introduces new and unexpected ways to play with products from Mattel's most trusted brands, keeping them fresh, relevant and at the top of kids' wish lists year after year.

  • Kids will be able to enjoy the holidays like never before with
  • This holiday season, players are able to customize and personalize their UNO® game with
  • The
Entertainment Based Gifting Favorites

Once again bringing the hottest entertainment properties to fans looking to extend the fun of their favorite licensed characters, television shows and movie blockbusters; Mattel's portfolio offers hot holiday picks from Disney Pixar CARS 2, Disney Princess, WWE®, Mickey and Friends, Dora and more. Mattel also unveils new must-have fashion dolls and themed products from its own popular tween franchise Monster High™.

  • Draculaura™, Frankie Stein™, Lagoona Blue™, Ghoulia Yelps™, Holt Hyde™, Clawdeen Wolf™, Cleo de Nile™ are all back with new fashions and joined by two new Monster High™ student bodies— Abbey Bominable™ the daughter of the Abominable Snowman, and Spectra Vondergeist™, the daughter of the Ghosts. With the
  • Featuring the latest in cutting-edge micro technology in 1:55 scale,
  • The
  • For the ultimate FlexForce® experience, fans can now create their own epic battles with Mattel's new
  • Everyone's favorite mouse is ready to rock the house! Kids can jam along with
  • It's easy for girls to prepare meals for a birthday bash, picnic, backyard barbeque or to cook up just about anything with the
  • Now kids can relive the adventures in the new Thomas & Friends™ DVD movie "Day of the Diesels!" with the
Hours of Pure Fun!

Recognizing that gift-givers are seeking toys and games, Mattel's product offerings deliver high play value to give boys and girls hours of fun lasting well after the holiday season.

  • Barbie® doll and her sisters are ready for the ultimate camping trip this year in their new
  • Launch a double-dose of fun this holiday with the
  • Fans of The Sing-a-ma-jigs!™ can double the excitement with
  • The

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