Walmart has launched an online campaign to further their price comparison case against Publix.
:
"Shereen could have saved 14% this week by shopping at Walmart in the Birmingham area. How much could you save? Check it out and tell us what you think."
It should be noted the folks featured in these campaigns are compensated for their time with free groceries and or Walmart gift cards.
So what do you think? Do you care? Is it just background noise or do you think Walmart is legitimate in their claims? What about the "real" people they're featuring who were reimbursed? Where would you rather shop?
Here is a screenshot of the site they've created:
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