Delayed Gratification: A Strategy to Curb Over-Spending and Secure A Sound Financial Future
Prairie Eco-Thrifter
JUNE 24, 2012
In economics-speak, this kind of person has a “ flat discount function ,” meaning he values tomorrow almost as much as today and is therefore able to delay gratification. To measure brain activity while people considered whether to delay gratification, researchers slid their subjects into functional magnetic resonance imaging (fMRI) machines.
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