Book review of Marshall Sponder’s Social Media Analytics
Simply CVS
SEPTEMBER 2, 2011
I should start by saying that I am not an unbiased observer—I’ve been a friend and fan of Marshall’s for a long time. So, if you are looking for a critical review, look elsewhere. So, do you want to know what a Facebook fan is worth? These questions might seem unanswerable, and Marshall makes no claim to answer them.
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