Book review of Marshall Sponder’s Social Media Analytics
Simply CVS
SEPTEMBER 2, 2011
He’s the author of the WebMetricsGuru blog and a well-known conference speaker and analytics expert, but Social Media Analytics is is first book, a surprise given how much he writes. But setting aside my bias, this is an important book for social media marketers, and I want to explain why. Or how to calculate social media ROI?
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