Delayed Gratification: A Strategy to Curb Over-Spending and Secure A Sound Financial Future
Prairie Eco-Thrifter
JUNE 24, 2012
Apparently, when we are faced with buying decisions, we experience similar hormone activity to the fight or flight mechanism in the body. To measure brain activity while people considered whether to delay gratification, researchers slid their subjects into functional magnetic resonance imaging (fMRI) machines. That explains a lot!
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