Book review of Marshall Sponder’s Social Media Analytics
Simply CVS
SEPTEMBER 2, 2011
If you don’t know who Marshall Sponder is, it’s time to find out. Or how to calculate social media ROI? He gives real-world examples of companies grappling with those issues, along with the tools and techniques that they use. Image by mima_flickr via Flickr. So, do you want to know what a Facebook fan is worth?
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