Book review of Marshall Sponder’s Social Media Analytics
Simply CVS
SEPTEMBER 2, 2011
If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. And Marshall does mention Converseon in the book, for whom I work as Chief Strategist.
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